Have you added your business to Facebook yet? If it isn’t, you’re missing out on millions of potential clients. If you do, you should make sure to do everything right to reach those customers and avoid any behaviors that will annoy them. Keep reading in order to find out how to develop a good marketing strategy on Facebook.
Do not sign up for a Facebook account and expect the name of your brand to speak for itself. Even if the brand you are marketing is fairly well established, you still need to do work to make it even more popular. Failing to do this may result in you losing some of your fans.
Reply to followers whenever they write something on your wall. Keep an eye on your all and any twitter messages that contain your company handle. Reply back, particularly if it is a complaint or someone who needs service immediately.
When you market services and products on Facebook, your page needs to stand out above other pages that are similar. You may do this through your choice of page color and the addition of graphics. An appealing page is much more enticing than an ordinary page for Facebook users.
Never let spam overrun your page
You can use filters to help edit the page and monitor content when you are away. Any approved person can access the page with these tools if they know the password.
Add Facebook sharing buttons on your website
Most blog platforms will automatically integrate these elements but you can easily find the code needed to add these buttons by visiting your Facebook settings. These buttons are a great way to encourage your readers to share your content while reminding them about your Facebook campaign.
Never allow excitement over your page to go down
Commit yourself to update at least a few times a week. If you do not, your followers are going to feel neglected and they probably will not follow you or your products as passionately. Once you set up a page, you have to be committed to its maintenance.
Change the tab order on your Facebook business page. The tabs will be in vertical order on the left of the page to start with. Under your list of tabs is the “Edit” option. Use this to customize the order of the tabs outside of the Info and Wall tabs. This can help you create a better hierarchy of which tabs should be near the top or the bottom in order to have some stand out more than others.
Facebook is no longer a free marketing tool. As the site has evolved, it has made it even harder to reach your target audience. Not only is it now overpopulated with your competition, but it is also overwhelmed with status updates by the millions of accounts. For most businesses, the only way to get seen today is to hire help, so consider that as an option.
If your business is yet to be on Facebook, with any luck, you now have the inspiration to proceed. The time is now to add your company on Facebook. There is always room to improve, even if you have some Facebook experience. Use what you learned and watch your business progress.